A survey states that men spend more money on beauty products than women. The survey was conducted by the society have the site closed.
In that study says that men have cost £ 590 or about $ 900 per year to buy grooming products or treatments. The results are almost the same as the cost of a woman shopping in cosmetics every year. It proves that men are now more concerned about the time of their appearance.
"It's a big change. Men get serious with their appearance and the state of the market for male grooming products is growing," said Zach Hanauer, Sales Director at websites have closed society.
The survey showed, men cost for hair gel, aftershave, moisturizer, shower gel and deodorant. As many as 86 percent of male respondents using moisturizer as their daily care.
Meanwhile, 78 percent of men who participated in the study stated immediately paint the hair when it looks gray. Other results showed that 95 percent of men will seek out care products before they buy.
In line with the survey, there are previous studies showing men take longer than women dress. Men reported spending an average of 81 minutes per day to care for the body, such as cleaning, refreshing and moisturizing facial, shaved, my hair and choosing clothes.
While she only takes 75 minutes a day for hair, choose clothes and wear make-up.